Welcome! This is a technology, media, and culture analysis blog. Here you'll find tidbits on trends and technology. As you read the infidivual posts, you'll see one common theme: technology has dramatically changes the way we live, work, and interact. For communications professionals, the workplace has transformed. First of all, the workplace may not actually be a physical place, since technology enables us to work from anywhere. This changes the game for communications professionals mentally. We must prioritize to cut through the cacophony of information, as well as look at things with fresh eyes to reinvent as technology moves forward (read "Prioritize and Reinvent"). In order to accomplish that, we must be constantly learning, focusing on becoming more nimble communicators instead of digging into a niche (read "Be Nimble, Not Niche"). Culturally, we have come to expect not only convenient but meaningful interactions online, especially through
Social media is widely used by the masses--after all, the whole point of social media is to be accessible and user-friendly. But just because you are familiar with using it personally does not mean you can use it well professionally. Understanding best practices and how social media features can help achieve your objectives requires a deeper understanding of how to actually engage key audiences. As Wright (2017) points out, communicators must offer value on social media--not just noise. He also reminds us to "tweet thoughtfully and carefully" as the messages we put out into the world, however lightly, will still have a lasting impact. He warns professionals to not get caught up in decorating tweets with hashtags--they should be targeted and purposeful. And ultimately, social media is a tool for engaging, listening, and better understanding your audience. References Wright, I. (2017). Seven best practices for listening and engagement on Twitter . Retrieved from http: