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Know How to Get Social



Social media is widely used by the masses--after all, the whole point of social media is to be accessible and user-friendly. But just because you are familiar with using it personally does not mean you can use it well professionally. Understanding best practices and how social media features can help achieve your objectives requires a deeper understanding of how to actually engage key audiences.

As Wright (2017) points out, communicators must offer value on social media--not just noise. He also reminds us to "tweet thoughtfully and carefully" as the messages we put out into the world, however lightly, will still have a lasting impact. He warns professionals to not get caught up in decorating tweets with hashtags--they should be targeted and purposeful. And ultimately, social media is a tool for engaging, listening, and better understanding your audience.


References
Wright, I. (2017). Seven best practices for listening and engagement on Twitter. Retrieved from http://www.prnewsonline.com/social-listening-twitter-adam-snyder

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